Product LaunchA Case Study for Joe Inglis

• Pets’ Kitchen introduced a new product range, ‘Vet’s Kitchen Little Hearts’. These cat treats are sold in packets which are displayed on shelf where they will compete with other established brands. Packaging must therefore be eye-catching in-store.
• The packets of treats are packed into boxes by hand. So the display packaging must be easy to handle but also strong enough to withstand the rigours of assembly and bulk palletisation.
• Joe Inglis and Pets’ Kitchen have strong environmental ethics which must be respected in the production of his products’ packaging.

• Weedon PSC designed a smart 4-colour case, which gives the packaging impact on-shelf.
• Litho printing ensures colour consistency.
• The case has a crashlock design which enables quick assembly on the customer’s packing line
• Special die cut perforations ensure the packaging can withstand handling throughout the supply chain, while at the same time allowing for easy-open and display, and an attractive look on-shelf.
• The packaging uses only recyclable materials and water-based inks.

The use of a crashlock bottom for the packaging makes it quick and easy or hand-packing on the production line. This means the customer can pack economically on smaller introductory runs when machine-packing is not viable, enabling Joe to launch the new product and achieve initial sales. Sales volumes are expected to rise as the product becomes more established.

• Weedon PSC are experts in RRP – in manufacture as well as both graphic and structural design.
• The company works closely with its customers to ensure all requirements are met.
• Weedon PSC is BRC accredited for the hygienic manufacture of packaging for food products.
• Weedon PSC has a strong green policy.