Packaging for Online Retail

• Beauty Pie sells its products for significantly less than its competitors, although the products themselves are comparable. They therefore need to keep packaging costs to a minimum – without giving the impression that the contents are any less valuable than expensively packaged make-up.
• Since all sales are online, the packaging needs to withstand the rigours of the postal system.
• In line with its company ethics, Beauty Pie requires its packaging to be made of 50% recycled materials.

• High quality printing on a glossy coated paper inside the postal packaging, to reflect the high value of the products.
• Robust structural design with double roll-over walls.
• Use of 50% recycled fibres for corrugated board manufactured in-house.

• The postal packaging reverses to show the printing inside, converting into an attractive gift box.
• The plain exterior does not attract theft in transit.

The three companies in the Weedon Group worked together to provide a complete packaging solution:

• We created the design, the coated board was produced on our own corrugator at Weedon Corrugated Products and the packaging was manufactured at Weedon PSC.
• Our designers have specialist knowledge of the different types of corrugated board, its characteristics and performance throughout the supply chain.
• We work closely with our customers and understand what they want to achieve.